Through industry seminars and training and meeting with college admissions directors, Margo has her finger on the pulse of what makes strong college application essays. She works with both arts and non- arts students with easy brainstorming exercises… through the editing of their essays. Admissions directors mean it when they say they seek a student’s personal voice. They also know when essays have been over-edited by professionals. Margo understands the balance in this process… in which she serves both as coach and editor.